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Just Say It! is a national HIV stigma campaign that pairs mainstream influencers with people living with HIV and community advocates for honest, unscripted conversations about the questions people are often afraid to ask. In this episode, host James Watson sits down with Vincent Bronner of Clark Influence and media personality Shaun Proulx to go behind the scenes of the campaign. They discuss why this approach works, what makes authentic conversations resonate, and how social media can help challenge HIV stigma.

